Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing and analytics tags on your website. If you`re using GTM for your business, you might be wondering about its compliance with data protection laws such as the General Data Protection Regulation (GDPR) and the EU-US Privacy Shield.
To ensure compliance with these laws, Google has implemented a system of Standard Contractual Clauses (SCCs) for Google Tag Manager. SCCs are a set of legally binding contractual clauses that are used to protect personal data and transfer it securely between different territories.
Google`s SCCs for Google Tag Manager provide assurance to customers that their data is being transferred in a secure and legally compliant manner. These SCCs are an essential component of Google`s commitment to data protection and privacy.
If you use Google Tag Manager, you should consider adding SCCs to your contract with Google. By doing so, you`ll be able to meet your legal obligations and comply with data protection laws. The SCCs are easy to implement, and Google provides clear instructions on how to do so.
To add SCCs to your Google Tag Manager contract, simply log in to your account and navigate to the “Admin” section. From there, click on “Account Settings” and select “Data Processing Amendment.” This will take you to a page where you can read and accept Google`s Data Processing Amendment, which includes the SCCs.
Once you`ve accepted the Data Processing Amendment, your contract with Google Tag Manager will be updated to include the SCCs. This will provide you with the legal protection you need to ensure compliance with data protection laws.
In conclusion, Google Tag Manager provides businesses with an essential tool for managing and deploying marketing and analytics tags. However, it`s important to ensure that you`re complying with data protection laws such as GDPR and the EU-US Privacy Shield. Adding Google`s SCCs to your contract with Google Tag Manager is an easy and effective way to achieve compliance and protect your customers` data.
